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Embellish adapts its export format to match the email platform you use. Selecting the right platform ensures your merge fields use the correct syntax and your HTML formatting is optimized for your platform's editor.

Supported platforms

Embellish currently supports:

• HighLevel

• ActiveCampaign

• Kit

• Mailchimp

• Standard (a generic option for any other platform)

How to select your platform

Click the platform selector in the editor toolbar — it shows the logo of your currently selected platform. A dropdown appears with all available options. Click one to switch.

Your selection is saved to your workspace, so it applies to all content in that workspace and persists across sessions. You only need to set it once unless you switch email platforms.

What the platform selection affects

Merge field syntax

Each email platform uses different syntax for personalization tokens. When you insert a merge field, Embellish automatically uses the correct format:

If you switch platforms, existing merge fields in your content won't automatically convert — they'll stay in the syntax of the platform they were inserted with. So it's best to set your platform before you start inserting merge fields.

Copy format options

Each platform offers format options tailored to its different editors. When you click the copy button, the dropdown shows the relevant options for your selected platform:

HighLevel

• Design Editor — For the visual/WYSIWYG editor

• Code Editor — For the HTML code view

ActiveCampaign

• Email Designer — For the drag-and-drop editor

• HTML Builder — For the code editor

Kit

• Standard Editor — For Kit's default editor

• HTML Code — For raw HTML editing

Mailchimp

• Standard Editor — For the content block editor

• HTML Code — For the code editor

Standard

• Rich Text — For general WYSIWYG editors

• Plain Text — For text-only editors

• HTML Code — For raw HTML editing

Plain Text is always available at the bottom of the dropdown regardless of platform — useful when you just need the words without any formatting.

Why the format matters

Different editors within the same platform handle HTML differently:

• WYSIWYG / visual editors expect HTML with paragraph spacing built in (using empty <p> tags between blocks). This preserves the visual spacing you see in Embellish.

• Code / HTML editors expect leaner HTML where empty lines are represented as <br> tags. This prevents double-spacing issues when the platform applies its own styling.

Choosing the right format option means your content looks the same in your email platform as it does in Embellish — no surprise extra lines or missing spacing.

Remembering your preference

Embellish remembers the last format you used. The next time you click the copy button, it'll default to that format. If you always paste into HighLevel's Design Editor, for example, you'll only need to select it once — after that, one click copies in the right format.

If you don't see your platform

If your email platform isn't listed, use the Standard option. The "Rich Text" format works with most WYSIWYG email editors, and "HTML Code" works when pasting raw HTML. Your merge fields may need to be inserted manually in your platform's syntax, but the content formatting will still export cleanly.