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The Embellish editor is where your emails come to life. It's a clean, focused writing environment built for creating content that looks great and exports cleanly to your email platform — without the formatting headaches you've probably gotten used to.

The layout

When you open a content piece, you'll see a three-column layout:

• Left sidebar — Your content list, showing all pieces in the current project. Click any item to switch to it, or drag items to reorder them.

• Center — The main editing area with all your content fields.

• Right sidebar — A tabbed panel with the AI Chat and Comments. You can expand or collapse this sidebar to give yourself more writing room.

Content fields

Every content piece has a few core fields at the top, followed by the main body editor.

Title

The internal name for this content piece. Your audience never sees this — it's purely for organizing within your project. Give it something descriptive enough to find later, like "Email 3 — Testimonial" or "Cart Close Reminder."

Status

A dropdown next to the title that tracks where this piece is in your workflow:

• Plan — Outlining what this piece will be

• Write — Actively drafting

• Review — Ready for feedback

• Revise — Incorporating feedback

• Ready — Final version, ready to export

• Sent — Exported and sent through your email platform

Update the status as you work. There's no enforced order — move between statuses however makes sense for you.

Content Brief

Tucked inside a collapsible "Context" section, the Content Brief is where you capture the specific intent for this piece of content — what it's about, what you want the reader to do, and any details that should shape the writing.

This is different from the Project Brief (which covers the whole campaign). The Content Brief zooms in on a single email, SMS, or voicemail script. The AI uses both when generating content, so the more context you provide, the more targeted the output.

Email-specific fields

If your content type is Email, you'll see two additional fields:

• Subject Line — What your reader sees in their inbox. This is the single biggest factor in whether they open or scroll past.

• Preview Text — The snippet that appears next to or below the subject line in most email clients. Think of it as a subtitle that reinforces the subject line.

Both fields support merge field insertion (more on that below).

The body editor

This is the main writing area — labeled Email Body for emails, Message for SMS, or Voicemail Script for voicemails. It's a full rich text editor with formatting tools, AI features, and everything you need to write polished content.

Formatting options

The editor toolbar gives you control over how your content looks:

Text styling

• Bold, italic, underline, and strikethrough

• Highlight, code, superscript, and subscript

• Font family and font size selection

• Text color

Structure

• Headings (H1 through H6)

• Bulleted and numbered lists

• Blockquotes

• Horizontal rules

Layout

• Text alignment (left, center, right, justify)

• Line height adjustment

• Multi-column layouts

• Tables

Rich content

• Links

• Images and media

• Code blocks with syntax highlighting

• Callout boxes

• Collapsible toggle sections

More options — Click the three-dot menu in the toolbar for additional formatting like indent/outdent and list toggles.

Keyboard shortcuts

For faster writing, the editor supports common shortcuts:

You can also type / at the beginning of a line to open the slash commands menu — a quick way to insert headings, lists, and other block elements without reaching for the toolbar.

Slash commands

Type / on an empty line to see a menu of elements you can insert:

• /AI — Trigger AI commands

• Text — Standard paragraph

• Heading 1, 2, 3 — Section headings

• Bulleted list — Unordered list

• Numbered list — Ordered list

Select an option to insert it at your cursor position.

Auto-save

Everything you type saves automatically after a brief pause (about one second). You'll see the save indicator in the top-right corner:

• "Saving..." — Changes are being saved

• "All changes saved" — Everything is up to date

• "Auto Saved" — No pending changes

There's no save button to worry about. Write naturally, and Embellish keeps everything safe.